The Bangkok Metropolitan Administration is blitzing the world with its first international campaign, "Bangkok Is Waiting for You".
"This campaign will try to boost tourism as the capital recovers from the recent flood crisis," Deputy Governor Taya Teepsuwan said yesterday.
Spots on US-based business-news channel CNBC are inviting business travellers and premium tourists to log on to bangkokiswaitingforyou.com to join online activities and possibly win a lucky prize. The campaign was launched on December 5 and the online contest will end next month.
More than 40,000 people from around the world have marked "like" on Facebook.
International arrivals fell by 30 per cent during the inundation from September to November, so the campaign was initiated to draw widespread attention and encourage both leisure travellers and businesspeople to return to the city.
Participants will be asked to create their own wish list by selecting from a photo gallery their favourite places in Bangkok.
The grand prize is a fully paid trip for two to Bangkok including air tickets and Bt70,000 worth of accommodations, spa and meals at the Mandarin Oriental.
The BMA will work with the Tourism Authority of Thailand and the Thailand Convention and Exhibition Bureau to continue wooing general tourists and business travellers back to the Kingdom, Taya said.
The administration will go on a roadshow to Moscow, Berlin, London and Dubai to promote the city, she added.
The central government has set its target for next year at 19 million international tourists, similar to the figure projected for this year.
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